About Pricetag

Pricetag is a game about real homes. Every round shows you photos of an actual listing — a real address, a real square footage, a real bedroom count — and asks the only question that ever matters in real estate: how much.

The pitch is simple: you think you know how houses are priced. You probably don't, at least not across neighborhoods you haven't shopped in. Pricetag is a small, persistent way to find out where your intuition is sharp and where it's wildly off.

Why it exists

Real estate is the largest asset class most people will ever interact with, and the prices are completely opaque until you've looked at the market in a specific area for months. Other sites show you data; Pricetag asks you to calibrate against it. A few rounds in, you start noticing what actually moves prices — lot size, year built, what counts as a "walkable" neighborhood in different cities.

Who built it

Pricetag is built by Joe Fisher, an engineer working in marketing systems at Notion. Same author behind F1 Oracle, a Formula 1 betting model. Both are projects in public — built honestly, shipped, and iterated on.

Get started

The fastest path is today's daily round — one house, one guess, scoring tied to a streak you can share. Or jump straight into practice mode if you want to grind on as many homes as you can.

More on how the game works · data + methodology · FAQ.